Yesterday I found a new magazine in the Apple Newsstand. It was a unique magazine in a couple of ways. Firstly it was free. To clarify, it was completely free. This is very different from many other magazine apps in the app store, as those require you to buy a subscription to actually get content onto their “free” app. This magazine also was different in other ways. It seems that this is the first magazine that was designed with the iPad and iPhone in mind.
It is not a collection of linked articles or a rehash of the web site. It is an experience that is built completely for the interactivity of the touch screen. Images shift under your fingers, videos flow and music plays. You read an article about a photo model, and you see the video of the shoot right there. It was a full immersion experience.
Using this app on the iPhone, as I was going, did leave a desire for a bigger screen, but then again, it was still enjoyable. I did have to squint just a bit to see it sometimes. I can really see how this app would shine on the iPad. Overall, I think, this is what the future of magazines should be. A fully immersive multimedia experience. Compared to this, other apps seem just simple and antique. Many people are saying that the old media is dead. But I say, with apps like this … it’s about to get a new lease on life.
If you would like to see it, here is a link to the app on iTunes.